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“New Local E-mail Marketing Strategy
Reveals How To Grow Your Business
Faster & Easier Than Ever Before…”

By Michael Cage ~ May 2010

In less than 7 minutes, you can send a simple e-mail message using this formula and create a rush of new revenue and excited buyers into your local business.

Best of all, your customers, clients or patients will absolutely love you for it … you’ll see the proof when your referrals start going through the roof.

Dear Local Business Owner,

In a minute I’m going to tell you how you can use cheap local e-mail marketing strategies to bring in more new business, repeat business and more referrals in as little as 30 days … even if you hate writing and avoid computers at all costs.

But first, a question:

True or false? — You have a list of customers, clients and prospects you e-mail at least once a month.

If you said true, get ready… you’re about to learn how to quickly and easily ramp up your e-mails and turn that list into a steady stream of  income for your business month after month.

If you said false, STOP! Don’t do another thing until you finish reading this letter.

4 things you’ll learn in the next 5 minutes…

  • Why e-mail marketing is the cheap solution to your costly marketing problems
  • Why most local business owners fail at e-mail marketing (And how you can succeed instead)
  • The #1 reason your customers and clients open, read and respond to your e-mails
  • How you can use local e-mail marketing starting today and see results in 30 days or less

If you own a local small business in today’s economy, you can not afford to go another day without adding e-mail messages to your marketing.

Because I’m not just talking about bringing new business through your doors.

I’m talking about holding on to the customers and clients you already have.

Did you know, studies show every month you don’t keep in touch with your customer base, your relationship with them fizzles by 10%.

Which means in less than a year, your most loyal customers and clients are barely a better source of business for you than someone who finds in you in a coupon book.

Luckily, it only takes one short e-mail a week to engage the people who do business with you now and keep them from straying to your local competitors in the future.

Plus, with a click of their mouse, your e-mail list members will bring in tons of additional business for you without any extra work on your part.

How?

Mary tells Joe she’s having a problem with “x” … the same problem your products or services solve … and *CLICK* Joe forwards Mary your latest e-mail.

It’s that easy.

And I don’t care what industry you’re in.

E-mail marketing is perfect for all local small businesses, including …

Restaurants, Chiropractors, Coffee shops, Consultants, Dentists, Boutiques, Personal trainers, Real estate agents, Insurance agents, Physicians, Health clubs, General Contractors, Specialty shops, Mechanics, Veterinarians, Photographers, Plumbers, Attorneys, Hair salons, Car dealerships, Tutors, Mortgage brokers, Assisted living facilities, Electricians, Delivery services, Physical therapists, Employment agencies, Caterers, Landscapers, Travel agencies, Event planners, Home builders, Daycare providers, Nurseries, Pediatricians, Theaters, Art galleries, Auto body repair shops, Funeral homes, Professional movers, Locksmiths, Dry cleaners, Antique dealers, Family counselors, Music instructors, Day spas, Bed-and-breakfasts, Home healthcare providers, Occupational therapists, Sports bars, Personal shoppers, Property management firms, Psychiatrists, Professional painters, Country clubs, Employment agencies, Art supply stores, Nail salons, Surveyors, Storage services, Home furnishing stores, Jewelry shops, Book stores, Event venues, Housekeepers, Home stagers, Office supply stores, Life coaches, Speech therapists, Optometrists, Farmers, Florists, Sightseeing tour guides, Interior decorators, And more…

Because it doesn’t matter what you do or who you do it for, local e-mail marketing done right will work for you.

Here’s why.

Why E-mail marketing WORKS

  1. E-mail marketing is cheap. If you’re paying for internet access, you’ve already covered more than half what it takes to put e-mail marketing to work for you.
  2. It’s fast. E-mails are quick to type, quick to send and quick to move your customers, clients and prospects to action.
  3. It cements your expertise. Which means perfect prospects come to you, even when there’s a cheaper option down the road.
  4. It builds long lasting relationships. Relationships that foster trust. And trust that makes you money.
  5. It keeps you top of mind. So you’re the first person your e-mail list members think of next time they want or need what you offer.
  6. It’s far superior to tired advertising like Yellow Pages, space ads and direct mail which can produce frustrating results and huge bills.
  7. E-mails are referral magnets. With the press of a button, your customers and clients can pass your e-mails along to their family, friends, neighbors, co-workers, you name it.
  8. And the best reason of all…

PROOF: your customers, clients or patients will respond when you use E-mail marketing the right way

  • 78% of online consumers have purchased as the result of clicking on an e-mail link.
  • And 59% purchased in a retail store after receiving an e-mail. (source: DoubleClick)
  • 75% of consumers rate permission-based e-mails as their preferred method of communication (source: DoubleClick).
  • 67% of U.S. consumers said they like companies that, in their opinion, did a good job with permission e-mail marketing (source: Emarketer).
  • 53% said such e-mails affected their personal buying decisions (source: Emarketer).
  • 54% of small businesses surveyed rated e-mail as the top online promotion to drive visitors and customers to their web sites and storefronts(source: DMA Interactive).

Now, growing your local business with e-mail marketing might sound like a dream. But the way most owners go about it dooms them to failure before they start.

And there are 5 reasons why.

5 reasons why local business owners
FAIL at E-mail marketing

Reason #1: Misfit trainings

They waste their time with e-mail marketing trainings that weren’t designed for them.

Local small business e-mail marketing is unique.

If you don’t learn a system that was created specifically for your local business needs and goals, you’ll do more harm than good.

One way to tell a training’s a mismatch? You can’t get through a page of an e-mail marketing training without stumbling over techno-jargon mumbo jumbo.

Reason #2: Personality

Their e-mails are missing the one key ingredient that guarantees they get opened, read and responded to…

PERSONALITY.

Without personality your e-mails are an annoying interruption in your customer, client and prospect’s busy day.

But with personality, your e-mails stop your readers in their tracks, make them hang on your every word and come into your business to buy, buy, buy.

Reason #3: Accountability

Local owners aren’t holding their e-mail marketing accountable.

Are you frustrated by the number of advertising dollars you waste each year without seeing any real results?

With e-mail marketing, you can drive hoards of eager prospects to your web site and physical location and track your results at the same time.

Easy-to-use e-mail programs tell you the precise number of e-mails sent, delivered, opened and clicked through so you know your exact ROI on every dollar spent.

Reason #4: Automation

Local owner aren’t automating their e-mail systems.

Two important key to effective local e-mail marketing are frequency and consistency.

You should e-mail often on an on-going basis.

But what small business owner has time for that? Not you.

That’s why you need to set up a simple e-mail program that sends your e-mails for you automatically so you spend less time marketing and more time doing what you love.

Plus, automated e-mails work for you day and night attracting eager prospects even while you sleep.

Reason #5: Trying to Reinvent the Wheel

You’re busy enough as it is, so don’t make extra work for yourself.

All you need is to do to rake in tons of extra business is to take a proven system and put it to work for you … IMMEDIATELY.

Finally, you can learn the right way to quickly and easily grow your local business using E-mail marketing …

Introducing, “The Local E-mail Marketing Strategy”

A brand new e-mail training created specifically for you, the busy small business owner: “The Local E-mail Marketing Strategy.”

If you’ve read this far, you *get* that everyday you spend without putting unique, local e-mail marketing strategies to work for you is a day you’re losing business and ground to your competition.

And you’re serious about stopping it, pronto!

Because of that, I designed The Local E-mail Marketing Strategy to be three things for you:

  1. Easy to get through — You can download this training and get through it in 45-60 minutes tops. No confusing techno-jargon; no textbook-sized chapters. Just simple, actionable local e-mail strategies you start implementing today.
  2. Quick to give you results – Every strategy you’ll learn is designed to take you (or an employee) under an hour to implement and to produce results in your business in as little as 30 days.
  3. And cheap (we’ll get to that).

The package includes…

Component #1: The Local E-mail Marketing Strategy

This portion of the training covers everything you need to know to turn the e-mail addresses you collect into money for your business, fast.

Some of the business-building insight in The Local E-mail Marketing Strategy include,

  • 5 simple e-mail strategies you can start using right away to attract more new and repeat business … even if you’re not a “techno-geek.”
  • The #1 mistakes most local business owners make with their e-mails (And how you can avoid it)
  • Which service providers you can trust and which ones to avoid like the plague.
  • The immediate steps you must take if you don’t have your customers or clients’ e-mail addresses.
  • 3 simple pieces of technology you need to get e-mail marketing up and running in your business. (Hint: One of them is a plain piece of paper. I told you they were simple.)
  • How to ethically bribe “cold” local traffic to give you their contact information even if they’ve never heard of you or your business before.

  • The insider’s secret to getting your e-mails opened and read all way through the. (The secret is crucial to your success, because e-mails that don’t get opened are a waste of your time and energy.)

Component #2: Real-World E-mail Samples & Supplements

It’s one thing to for me to tell you what your e-mails should look like, but it’s quite another for you to see it.

The samples here are easy to model and prove your e-mails don’t have to be long to be jam-packed with great content for your readers.

In this section, you’ll learn …

  • 12 specific types of e-mails you can send that drive sales and foster long-lasting customer relationships.
  • The important difference between promotional e-mails and relationship building e-mails and when to send each kind.
  • How to wrap your message in entertaining stories to draw your readers through start to finish
  • And more…

Component #3: 1 Issue of The Local Marketing Report

Claim your copy of “The Local E-mail Marketing Strategy” today, and I’ll throw in one installment of my monthly marketing resource for local business owners, “The Local Marketing Report.”

Each report contains 1 – 3 immediately actionable local internet marketing strategies you can implement fast and see results from right away. If a strategy takes more than 1 hour to implement and more than 30 days to see results, I won’t waste your time with it.
The strategies in this report focus on one or more of the 3 core areas for growing your local business:

  1. Attracting new business
  2. Getting existing clients and customers to spend more money with you, to spend more often and to refer more perfect prospects like them
  3. Leveraging your strengths and relationships for faster growth and higher profits

Some typical topics include

  • The 3 essential elements missing in almost every local small business website
  • An “insider’s” secret for boosting referrals and word of mouth marketing
  • A little understood way to partner with other businesses that can double or triple your customer base almost overnight
  • The right (and wrong) way to use videos to promote your local business
  • And more…

Plus, as a recipient of “The Local Marketing Report,” you’ll have unrestricted access to the members-only section of The Local Internet Marketing website. This phenomenal resource is chock-full of hours of internet marketing gold. Here you can find the answers to your biggest local internet marketing questions.

After your 30-day trial, I’ll automatically send you your next copy of “The Local Marketing Report” and bill your credit card $97. And if you’ve taken the first month’s strategies and put them to work the way I show you, you can already have made that money back and more.

Anytime during the first 30 days and anytime after, you’re free to unsubscribe. We won’t bill you another penny, and we’ll stop sending you “The Report” and all it’s priceless, business-building strategies. No hassling. No questions asked.

But if you’re committed to taking your local business to the next level and to having enough clients to raise your rates, take time off and invest in your business for the future, I’m confident you stick with us.

You’ll learn the internet marketing secrets even your biggest competitors don’t know.

“How much all of this is going to cost?”

It’s a fair question.

When I consult with companies, no matter how large or small, I charge $970 an hour. Expensive, I know. But it’s worth every penny for the results I produce.

My staff and I put more than a dozen hours into this training. You can do the math.

But don’t worry, you won’t be investing anywhere close to that.

I’m so committed to helping local business owners succeed, I’ve decided to make “The Local E-mail Marketing Strategy” for only $97.

Even better, because I want to “introduce” myself to you, for a limited time I’m slashing the investment even further to an introductory special of just $47.

Think about it.

For less than you probably spend eating out each month, you’ll have a set of proven tools and the strategy to use them to grow your business this month and every month from here on out.

If that isn’t a bargain, I don’t know what is.

Plus an Unconditional 365-Day Guarantee

I’m so confident my training will produce dramatic results in your business in just 30 short days, I’m giving you a full year to make up your mind!

If you take my e-mail strategies, put them to work the way I show you and you’re not 100% satisfied with the results, you have 365-days return the training for a full refund.

Sure, some scumbag might take advantage of my generous guarantee. But that’s a risk I’m wiling to take to get this powerful training in the hands of as many motivated small business owners as possible.

And decide today and you get For FREE …

Fast Action Bonus #1: “Profiting from Newsletters You Don’t Have to Write: A ‘Quick Study’ on Outsourcing”

($27 Value)

Newsletters are the foundation of any successful e-mail marketing campaign.

But I told you earlier you’d learn how to put local e-mail marketing to work for you even if you hated writing …

And I meant it.

If you hate writing or if writing a newsletter sounds like just another thing to add to your impossibly long “to-do” list as a small business owner, this “Quick Study” is the solution you’ve been waiting for.

You’ll learn …

  • Where to find high-quality writers for C-H-E-A-P, cheap.

  • The easiest and fastest way - without writing- to get your freelancers the content they need to give you a profit-boosting newsletter month in and month out.

  • How to negotiate the terms of your contract so you get what you want, when you want it.

  • Plus, 2 additional ways to get your newsletters written for you if you decide outsourcing isn’t for you.

“Profiting from Newsletters You Don’t Have to Write” shows you the best way to outsource your newsletters so you benefit from them month after month without having to write a word.

Still not sure?

Let’s be honest, if you’re still wavering over price … The Local E-mail Marketing Strategy isn’t for you.

For the special introductory price — less than you spend on a nice dinner out — I’m offering you the tried-and-true, local e-mail marketing strategies that are making a real difference in the lives of forward-thinking local business owners.

And you have nothing to lose. I’m giving you 12 full months to prove me wrong.

Invest $47 dollars in your business now, and if you haven’t made that money back … and more … in the next 12 months, send The Local E-mail Marketing Strategy back to me, and I’ll return even penny of your investment.

Look, the bottom line is e-mail marketing works no matter what your business.

So it’s not a question of If you should be e-mailing your local customers, clients and prospects

It’s a question of when you’ll start, or when you’ll start doing it the right way.

Claim Your Copy Of
The Local E-mail Marketing Strategy

Yes, Michael. I’m ready to learn the secrets of local e-mail marketing for the ridiculously low cost of only $97 $47.

  • I understand I’ll have digital access to The Local E-mail Marketing Report and its samples and bonuses TODAY.
  • I understand this low, low price tag won’t last forever, and that if I want the proven, profit-booting local e-mail marketing strategies you’re offering, I have to act fast.
  • I also understand there’s no risk. That I have your iron clad 365-Day Money Back Guarantee

Be well,
Michael Cage

P.S. For less than the cost of a nice dinner out with your family, you can learn the secrets of local e-mail marketing that deliver more new and repeat business, generate referrals and word of mouth marketing, and create loyal, life-long customers and clients.

E-mail marketing is cheap. The cost of implementing these e-mail strategies is as close to free as marketing gets. (Because let’s be honest, nothing is ever free. But that doesn’t mean it has to be expensive.)

E-mail marketing is accountable. You can track every e-mail sent, delivered and opened to know your exact ROI.

E-mail marketing can be automated so you spend less time marketing and more time doing what you love.

E-mail marketing – the way I teach it – is easy to implement and produces real, measurable results in your business in as little as 30 days.

Claim your copy of “The Local E-mail Marketing Strategy” here.

P.P.S. And remember, you have nothing to lose. If you’re not satisfied for any reason, you have a full 365 days to return the course and get every penny of your money back, guaranteed. No hassling. No questions asked.

Every day you waste without local e-mail marketing is a day you leave hundreds and thousands of dollars on the table.

How many more days can you afford to go without it?

Claim your copy of “The Local E-mail Marketing Strategy” here.